MSc Advertising and Marketing
The MSc Advertising and Marketing offered at The University of Hull equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.
Duration
1 year
Starting Date
September
Tuition Fee
Home/EU: £10,250 per year
International: £13,000 per year
Location
Hull, United Kingdom
About the programme
During this MSc Advertising and Marketing offered at The University of Hull you gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.
With a firm grounding in general marketing principles, you will be uniquely placed to overcome potential tensions between the creative and the practical to produce innovative solutions that meet budgets and timescales.
Future prospects
This programme prepares you for a career in a variety of areas, including advertising, marketing and public relations.
Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.
Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.
Courses Included
- Marketing Management in Action
- Buyer Behaviour and Ethics
- Advertising Management
- Interactive Integrated Marketing Communications and Digital Marketing
- Campaign and Media Planning
- Events Marketing
- Public Relations